BRAND
The warmest bosom in the world,
GLÜHWEIN
GLÜHWEIN
We are exhausted in everyday life,
exhausted in life,
tired of people,
and tired of work.
During those times, we need healing and rest
that will soothe our body and give us a happy smile.
A space – time where we can rest comfortably
Holding a hand warmly
Saying a warm word
Sharing a warm cup of tea
the thing that settles your mind and make your time today peaceful.
That is the bosom.
The warm bosom of your mother
The bosom of your father who held your hand
The bosom of your friend who taps you on the shoulder
The bosom where you can rest comfortably after returning home
We always miss the bosom.
The bosom is love, comfort, and relief.
GLÜHWEIN creates the bosom.
The warmest bosom in the world,
Created by GLÜHWEIN.
exhausted in life,
tired of people,
and tired of work.
During those times, we need healing and rest
that will soothe our body and give us a happy smile.
A space – time where we can rest comfortably
Holding a hand warmly
Saying a warm word
Sharing a warm cup of tea
the thing that settles your mind and make your time today peaceful.
That is the bosom.
The warm bosom of your mother
The bosom of your father who held your hand
The bosom of your friend who taps you on the shoulder
The bosom where you can rest comfortably after returning home
We always miss the bosom.
The bosom is love, comfort, and relief.
GLÜHWEIN creates the bosom.
The warmest bosom in the world,
Created by GLÜHWEIN.
Brand Identity
| Concept |
GLÜHWEIN is a German word with the meaning, ‘warm wine.’ This wine is drunk to recover one’s vigor and prevent cold in Germany and the Scandinavian region where the winter is very cold. Under the motto, “Small happiness under the blanket,” GLÜHWEIN is doing its best to produce high quality products for a cozy and comfortable bedding of many people, and to supply safe products by putting customer’s safety first. |
|---|---|
| Logotype |
GLÜHWEIN’s logo was designed to express a gentle and comfortable image reflecting the concept of “Umlaut /Happy Smile /Plug” and to draw near to consumers with an image of trust.
|
| Color |
We are using purple and wine color as the main color that has the warm and healthy image suitable for the brand concept as well as giving a sense of trust to customers at the same time. 
|
Brand Awards
No.1 in Korean Consumer Satisfaction Index for 9 consecutive years
2016-2023 Korea Satisfaction Consumer Index No.1
GLÜHWEIN was chosen to be No.1 in Korea Satisfaction Consumer Index for 9 consecutive years and has won Korean Brand Award 11 times.
2015~2023
No.1 in Korea Satisfaction Consumer Index for 9 consecutive years
(Korea Economic Daily)
No.1 in Korea Satisfaction Consumer Index for 9 consecutive years
(Korea Economic Daily)
2017~2022
The Best Brand of the Year
for 6 consecutive years
(Consumers’ Association, National Policy Committee)
The Best Brand of the Year
for 6 consecutive years
(Consumers’ Association, National Policy Committee)
2016~2023
No.1 in Korea Consuer Satisfaction Award for 8 consecutive years
(Chosunilbo, Dong-A Ilbo,Joongang Ilbo)
No.1 in Korea Consuer Satisfaction Award for 8 consecutive years
(Chosunilbo, Dong-A Ilbo,Joongang Ilbo)
2017~2023
No.1 in Hit Brand Award
for 7 consecutive years
(Joongang Ilbo)
No.1 in Hit Brand Award
for 7 consecutive years
(Joongang Ilbo)
2016~2023
No.1 in Korea Brand Preference Award
for 8 consecutive years
(Korea Economic Daily)
No.1 in Korea Brand Preference Award
for 8 consecutive years
(Korea Economic Daily)
2021~2023
Korea Best Brand Awards for 3 consecutive years
(Brand Awards korea)
Korea Best Brand Awards for 3 consecutive years
(Brand Awards korea)
2021~2023
Customer Service Satisfaction Awards for 3 consecutive years
(Korea Economic Daily)
Customer Service Satisfaction Awards for 3 consecutive years
(Korea Economic Daily)
2023
Selected as an excellent company
in Korea Consumer Industry Evaluation
(Korea Consumer Council, Korea Consumer Evaluation)
Selected as an excellent company
in Korea Consumer Industry Evaluation
(Korea Consumer Council, Korea Consumer Evaluation)
2020~2021
Korea Brand Power No. 1
for 2 consecutive years
(Korea Premium Brand Promotion Agency, Daily Economy)
Korea Brand Power No. 1
for 2 consecutive years
(Korea Premium Brand Promotion Agency, Daily Economy)
2018
Korea Company Grand Award,
the Companies of the Year
(Ministry of Trade, Industry, and Energy, Money Today)
Korea Company Grand Award,
the Companies of the Year
(Ministry of Trade, Industry, and Energy, Money Today)
2016
No.1 in Korea Quality Satisfaction Index
(Daily Sports)
No.1 in Korea Quality Satisfaction Index
(Daily Sports)
KOREAN 
ENGLISH
CHINESE
Company name : IDUN|CEO : Jaehong Cho| Address : 132 Iseong-ro 41beon-gil, Hanam-si, Gyeonggi-do, 13016 (Chungung-dong)
Business registration number : 105-86-23336 | Mail order report number : 2012-4040155-30-2-00224
Information manager : GLÜHWEIN idun7777@hanmail.net
Business registration number : 105-86-23336 | Mail order report number : 2012-4040155-30-2-00224
Information manager : GLÜHWEIN idun7777@hanmail.net
Copyright © Idun CO.,LTD. All rights reserved.
Company name : IDUN|CEO : Jaehong Cho| Address : 132 Iseong-ro 41beon-gil, Hanam-si, Gyeonggi-do, 13016 (Chungung-dong)
Tel : +82 1661-2792
Business registration number : 105-86-23336 | Mail order report number : 2012-4040155-30-2-00224
Information manager : GLÜHWEIN idun7777@hanmail.net
Tel : +82 1661-2792
Business registration number : 105-86-23336 | Mail order report number : 2012-4040155-30-2-00224
Information manager : GLÜHWEIN idun7777@hanmail.net
Copyright © IDUN CO.,LTD. All rights reserved.